Who are you calling a 'pudding'?

They say that the proof 'is in the pudding'.

Elmer Town and Warren Bird reckon that ‘people today show interest in the truth of the gospel only after they’ve seen the relevance of the church and the credibility of Christians.’ (Town & Bird, 2000:45) Into the Future: Turning Today’s Church Trends into Tomorrow’s Opportunities

But if Town and Bird are right then that would make us…?